In a number of ways, social media marketing is a great tool for attracting and maintaining customers. Alternatively, this could also be a costly affair, resulting in branded products that your target market doesn’t care about or comprehend. The difference is having the correct social media marketing strategies and techniques in place to help you focus on the action and accomplish your social media goals as efficiently as possible. Social media marketing strategies summarize everything you are going to do to implement social media marketing.
What is Social Media Marketing?
A step-by-step approach to using social media to market your business, get sales for your products, or increase brand awareness is social media marketing. Social media marketing can also be called digital marketing. It is a tool to promote services, and products and also to connect with the audience. There are many Social media platforms like Reddit, Instagram, Twitter, and Facebook on which people build social networks and share information to build a company’s brand, increase sales/leads and drive web traffic.
How Social Media Marketing can help your business grow
You cannot get customers if they don’t know about your business. Many small business owners use social media to grow their business because it is. Social media marketing generates brand awareness and also many people in the world will know about your business. Social media marketing provides the opportunity to gain new customer insights. Consumers will be more receptive to your messages when you advertise on social media. Advertising on social media is also cost-effective, it doesn’t cost more and you will have better ROI.
Social media marketing provides an amazing opportunity to grow relationships with your targeted audience. Social media marketing can also boost your search engine rankings(SEO). It boosts user engagement and it will have a positive impact on your blog or website.
Social media marketing could also boost your website’s organic traffic. Social media is an amazing platform to promote an E-Commerce store. Many companies use social media to promote their business to get sales, and brand awareness digitally.
Social media presence on sites like Facebook, Twitter, Reddit and Instagram provides a cost-effective way to advertise directly with targeted customers, social media has the potential to increase sales and increase brand awareness.
It is simpler for you to advertise your product. Increasing the visibility of your eCommerce store in customers’ feeds increases your chances of introducing your brand and can also get sales of your product. Social Media Marketing is Key to eCommerce Success.
How to set up the right Social Media Marketing strategies?
First of all, To set up amazing marketing strategies for social media you need to choose a really good social media platform like Reddit, Instagram, Facebook, or Twitter different social media channels help you reach specific audiences. Let us know more about a social media marketing plan, an example of social media marketing plans, and examples of social media marketing strategies.
Here is a social media marketing plan example :
- Choose social media marketing goals that are in line with your company goals.
- You have to find out everything that you can about your target audience.
- You will need to learn as much as you can about other competitors.
- You will need to create accounts and enhance your profiles.
- Have a specific goal in mind
- Choose your target audience
- Collect ideas and plan content accordingly
- Introduce your brand through Instagram and Facebook Stories
Have a specific goal in mind
You should have a specific goal for the company. Set goals like getting more website traffic, getting more android or ios app downloads, getting more sales, and achieving what is required.
Set goals like:
- We need 30 sales this month.
- We need 200 likes on our Facebook page.
Choose the right platform – Different social media channels help you reach specific audiences
It is really important to choose the right social media platforms to help you reach a specific targeted audience.
Twitter is a social media platform that usually focuses on words. People on Twitter generally write small blogs (Tweets) and share them with followers
Twitter has over 211 million active monthly users around the world. Twitter is an amazing social media platform to make public relations, customer service, or building a bigger community.
You can use Twitter to reach people based on their location, language, device, age, and gender, and use demographic targeting.
You can also advertise on Twitter based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement using audience targeting.
Facebook is one of the biggest and most popular social media platforms worldwide. Facebook has 1.9 billion active users around the world. Facebook provides pages and promotional tools to businesses to reach bigger audiences/increase their reach. Facebook is also the best platform to build community and also provides an option to build a community called ‘Groups’.
Facebook is best for brand awareness and advertising. Facebook offers advanced advertising tools and Facebook also helps to set goals like getting more web traffic, getting more app downloads, getting more product sales, and achieving what is required.
Instagram has become one of the best social media platforms for businesses, and startups. Many Instagram users can discover different products, browse their products and/or service, and now users complete a purchase of a product or a service without leaving the app – this makes Instagram an amazing social media platform and a hard platform to beat.
Instagram is Key to Ecommerce Success. It is a really good platform for eCommerce. Instagram also provides advanced eCommerce tools.
LinkedIn is the only social media platform where its users are clearly defined. The users in LinkedIn are working professionals, they want to build networks and constantly look for new opportunities.
LinkedIn is a good social media platform for Business to Business (B2B) relationships, business development (sales), and social selling.
Pinterest has over 444 monthly active users across the world. It is an amazing social media platform to promote your brand. If your company’s main goal is brand awareness then this Pinterest social media platform is the best choice. 80 percent of weekly Pinterest users say that they have found a new brand or a product. Pinterest’s social media platform is a great discovery tool. Pinterest is best for visual advertisements and inspiration.
Choose your target audience
Understanding the target audience will be really helpful for your company to reach the goals set by the company. Like more web traffic, app downloads, more sales, etc.
- Age of the user
- Gender of the user
- Location
- Time of the year (MONTH)
For example, if your company belongs to men’s fashion, all you need to do is to target only a male audience.
Age group plays an essential role in targeting the audience, if your fashion store is for teens you will need to target teens of age 13 -18 years.
Another example is that your company sells chains and bracelets that are related to astrology.
All you need to do is to promote your products on astrology pages on Instagram or you need to make content that is related to astrology to build an audience or a community.
Collect ideas and plan content accordingly
You may already know that it is essential to collect ideas and plan content for social media marketing. Coming up with ideas is really the most important part of social media marketing. It can be really hard to come up with amazing ideas.
A social media plan describes your targets and how they work into your marketing strategy. A social media content plan helps you figure out who your target audience is, which social networks to join, and what kind of material to create and post.
Introduce your brand through Instagram and Facebook Stories
Stories are short videos or slideshows that will be in 15 seconds. This is another amazing feature from Instagram and Facebook to introduce your brand to increase brand awareness.
Facebook and Instagram stories are great tools to show your customers/audiences about your brand or a company and it also helps a lot in brand awareness. Introducing a brand through Instagram and Facebook stories is a social media marketing strategy example.
Create a consistent social media marketing aesthetic (in terms of color, logo, and branding)
The visual look or appearance of your product is referred to as a brand aesthetic. Brand aesthetics show the personality of your brand.
- Use existing brands as a source of inspiration.
- Go to your canvas and start a group discussion.
- Develop a reputation for your business.
- Discover About Different Design Styles.
- Express An Opinion With Your Color Palette.
- Visual Storytelling is a great way to express your brand.
Create/automate a process to execute your social media plan
Using a social media management tool is one of the simplest methods to ensure your content is published as planned. You can use these tools to write descriptions, edit images and videos, and schedule posts in advance. These tools automatically share your content on a scheduled basis and monitor the posts’ interactions and engagement. These social media management tools save you a lot of time.
1. Hootsuite Publisher
Hootsuite is the best social media management tool for scheduling posts, managing content engagement, and reporting on your content. By using this social media management tool you can schedule the posts in advance.
2. Sprout Social
Sprout Social is also an amazing social media marketing and management solution designed to organize content and plan content creation, manage advertising campaigns, and understand user engagement.
3. Hubspot
Hubspot helps you publish content and monitor your content. You can schedule your content in advance and also you get in-depth reports on content engagement to understand the performance of your content.
Some other social media management and publishing tools are Napoleon Cat, Zoho Social and Buffer.
How can I improve my Social Media marketing skills – Learning Guide
- SMM Course from Reliablesoft
- SMM Specialization from Coursera
- SMM Certification from HubSpot
- SMM Training from Hootsuite
- SMM MASTERY from Udemy
- SMM Masterclass from Udemy
- Facebook Blueprint Training from Facebook
Social Media Marketing Tips
- Make a plan of content strategy. Every social media platform requires its own strategy.
- Consistency is key.
- Posting content on a regular basis is a good thing and you can gain followers.
- Create content that is both engaging and interesting for the audience.
Top free stock photos and videos website that you can use in your content.
- Vecteezy
- Pexels
- Pixabay
- Videezy
- Coverr
- Mixkit
Great captions create great engagement, here are the websites for great captions.
- Orlalarkin
- Power Thesaurus
- Cliche Finder
- Writeful
- Hemingway
Your bio should be in a few short sentences or some bullet points. Always mention the services your company promises. With a good bio, you can target an audience, and new visitors will understand you and your business services. A good bio helps in engagement, you might gain followers and get leads.
The visual look or appearance of your product is referred to as a brand aesthetic. You will need to have a good one to get more engagement.
Conclusion –
Any organization or business can benefit from using social media marketing. It can help you raise your exposure, strengthen your relationships, establish two-way communication with clients, provide a place for feedback, and boost your company’s awareness and reputation.
Building relationships and community is an amazing benefit of social media marketing. You can increase brand visibility online. Social media keeps us connected with our audience and customers. You can connect with them anytime. You can also increase market reach and increase the revenue of your company.
Internet Entry offers end-to-end social media marketing services, to promote your business using social media marketing services please get in touch with us today!