Artificial intelligence, or AI, is already transforming the face of marketing and is making our world smarter. This Artificial Intelligence technology can help a lot to optimize and speed up many different digital marketing tasks, improving customer experiences and making conversions.
Artificial intelligence is transforming a lot of industries from finance to tech and retail industries. Artificial Intelligence in digital marketing has changed the way brands and businesses communicate with their customers. AI now can complete tasks like voice recognition, visual perception, translation, and decision-making, which normally require human intelligence.
What is Artificial Intelligence
Artificial Intelligence is from the computer science field, creating intelligent machines that are capable of doing human activities. AI can now think, learn, responds and performs tasks just like humans based on the data.
Artificial Intelligence can work on highly technical tasks such as robotics, speech and image recognition etc.
AI is becoming more popular because it has greater work efficiency and AI has a deeper understanding of data and also analyzes more data for valuable insights.
How AI has transformed our world today
AI has transformed our world today by making it more efficient, less expensive, and safer. AI is not just about the future, but it is a present reality.
Artificial Intelligence in Medical
Today’s AI can identify tumours and diagnose rare diseases with greater accuracy than human doctors. It can also scan a person’s retina to detect blood sugar levels and monitor a patient’s vital signs remotely.
Artificial Intelligence in Music
It can also generate music that sounds just like the original song for various purposes like advertising or entertainment.
Artificial Intelligence Virtual Assistants
Artificial Intelligence has also helped in improving our day-to-day lives by making them more efficient and less time-consuming. For example, Google Assistant, Alexa, and Siri are AI-powered virtual assistants that allow you to search for information on the internet just by talking to your phone or smart speaker.
Artificial Intelligence in Education
Artificial Intelligence in Education size is projected to reach 21 Billion by 2028, currently valued at 1.10 Billion (2020).
AI in education has many benefits for students and teachers. Learning resources can be accessed easily, including AI Plagiarism Detection tools, Automatic grading and assessments for students.
Artificial Intelligence can also be used to students towards their goals by providing personalized feedback, lessons, learning resources etc.
The Benefits and Uses of Artificial Intelligence in Digital Marketing
AI is the future of digital marketing. Artificial intelligence in digital marketing provides a lot of benefits for businesses and marketers by automating repetitive tasks, getting rid of writer’s block, generating content ideas at scale, etc.
The benefit of Artificial intelligence in digital marketing is that it uses algorithms to collect, analyze, apply and even learn from data inputs.
AI can help digital marketers in many ways. It can be used to generate personalized and targeted ads, predict customer behavior, provide insights into consumer behaviors and needs, automate ad campaigns, create personalized content for social media channels, and more.
While some marketers are worried a lot about the potential negative things of AI, they should not be worried. Artificial Intelligence in digital marketing can actually help us achieve our marketing goals faster and more efficiently than ever before.
Understanding and Predicting Customer Behaviour
At a high level, Artificial Intelligence in digital marketing can provide personalization throughout the customer journey as well as predictive modelling to improve outcomes at each customer interaction. Among the other AI capabilities are:
- A Customer Decision Hub that can use AI to automate real-time recommendations to improve customer experiences.
- Natural Language Processing is used to determine the mood and intentions of customers through emails and phone calls.
- A Self-Service Advisor that can even scan your customer’s browsing history and present various options.
- AI-powered applications that can alert a retail store representative in real-time on their phones or tablets on how to best assist customers in-store.
Improved Personalization & recommendations
The way that customers respond and interact with marketing messages has been changed. Customers and audiences are more likely to interact only with personalized marketing messages or emails. Data shows that emails are 26% more likely to be opened by customers or audiences when they have personalized subject lines (Interactive, funny, trending content). Improved Personalization & recommendations make a better user experience
Artificial Intelligence helps marketers to personalize their communications. This type of AI technology works by predicting customer behavior based on previous brand interactions. This means that the marketers can send personalized content and they are most likely to convert the lead into a sale.
For Example, Amazon uses AI for Personalization & recommendations, if you buy an iPad and the recommendations in the app or website will be an iPad cover, AirPods, and other iPad accessories.
AI technology also helps marketers to automate pay-per-click (PPC) ads, quality keyword research, and Search Engine Optimization also.
Chatbots
Everyone is aware of automated responses used by businesses to solve customer queries, and feedback and also used in data collection. Generally, chatbots are like virtual assistants like Siri, Google Assistant, Alexa, and Cortana.
Chatbot artificial intelligence reduces the workload and provides a faster response to customers. Many companies are now using Artificial Intelligence chatbots to chat with common customer questions about services or sales. And provide instant replies at any time. These AI based chatbots can be programmed to set replies to frequently asked questions(FAQ). And we can also program the conversion to human chat support if the query is complex.
By using these AI chatbots customer service time is saved and the workload will be very less. Leaving the customer service employees to deal with conversations that need a more personal response or complicated customer issues. And we can always help customers at any time.
Answering the Digital Promotion questions: “When” and “Where”
Timing to start digital promotion is also a major thing. When it comes to making the best and most from your digital marketing campaigns. And there is no need to waste time on experiments, finding the best platforms for promotions and relying on industry averages on different platforms. Like the best time to post on Youtube is Sunday between 3 pm and 8 pm.
But, now AI scheduling software can also find the best platforms and automatically calculates the best times for starting digital promotions on different platforms, for each individual customer.
Content Creation and Curation at Scale
Artificial intelligence content creation tools are becoming increasingly popular and important in content delivery. It assists by suggesting anticipating lines that usually draw customer attention and this can also be turned into a sale.
Artificial Intelligence helps content marketers to speed up and optimize their content marketing strategies in many ways. AI for marketing is more popular than you think.
Automated content tools are now able to generate articles, blogs, blog section writing, call to action, interview questions, job descriptions, replies to reviews, and testimonial review. As well as youtube channel description; youtube video description, Search engine optimized title and meta description, profile bio and question & answer that would take human writers hours or days to create.
Even if you do not fully trust artificial intelligence tools to generate the content creation process totally. They are still useful for smaller tasks like generating your basic social media posts and captions, news stories and also small blogs.
Artificial Intelligence now makes content production very faster, relevant, and more efficient and AI also helps marketers to scale up their content marketing which is quite difficult.
E-mail Marketing
As Artificial intelligence can personalize content based on customer behavior and preferences. So, with the help of AI, many Brands and businesses are now customizing emails to reach out to their targeted audience.
Artificial Intelligence can now understand which content grabs customer or audience attention and which subjects, titles, and captions get more clicks.
Website Builders powered by AI
You can still have a website without the extra help of a programmer or designer by using Grid, which uses Artificial Intelligence to do the work for you based on the information provided including images, text, calls-to-action, and on and on. They can make the website look more professional in a fraction of the time and at an affordable cost.
Why Artificial Intelligence in Digital Marketing is the Future Of Marketing?
The future of digital marketing is artificial intelligence. Artificial Intelligence in digital marketing is the next big thing that will help marketers to understand their customers better and provide them with a personalized experience.
AI will be able to read, process, and analyze data much faster than humans can. It can also process data from different sources in real-time and it is capable of multitasking.
Artificial intelligence in digital marketing will help marketers to make better decisions about their campaigns by analyzing the performance of each campaign on various channels like social media, email, etc.
AI is already being used in many industries, and digital marketing is no exception. Artificial intelligence has been used to provide a better customer experience, improve the effectiveness of campaigns, and increase ROI.
Digital marketers are increasingly looking for ways to make their work more efficient, with AI as a possible solution. It can help them generate content faster and with better quality. If you don’t use AI yet, you’re already behind.
Effective Personalized Marketing
AI marketing can also help by making it more personalized and relevant to each customer’s needs. Customers will receive ads that are tailored to their tastes or interests, which means that they may be more likely to purchase items from these ads. As opposed to others that could not be as relevant to them.
In a recent study, the use of AI-driven personalization was shown to increase customer conversion rates by as much as 20%. So what does this mean for marketers? It means that they can take advantage of the latest advances in AI to provide a better customer experience.
Easy Searching
The future Artificial Intelligence search is not only in the written form. Voice search is a growing trend that has already seen some success.
Google Assistant, Siri, Alexa and Cortana are all examples of voice assistants that can answer questions. And help with tasks such as scheduling appointments or making phone calls.
Voice assistants are capable of understanding the human language better than ever before. And provide an interactive way to access information.
In AI image recognition is the ability of software to recognize objects, places, people, writing, and actions in images. To recognize images, computers can use machine vision technologies in conjunction with a camera and artificial intelligence software.
Conclusion
Artificial Intelligence in digital marketing can help marketers make sense of customer data and find patterns that might not be visible to human eyes. It can also help them come up with new ways to reach customers and make them more engaged with the brand.
The use of AI in digital marketing has many benefits, but it is not without its drawbacks too. Some argue that AI may take away jobs from marketers as well as customer service agents and customer success managers.
Internet Entry being a full-service digital marketing agency helps its clients to automate their digital marketing campaigns and generate a higher return on investment with minimum effort. Contact us for more details.
Hope you find this blog useful, please let us know in the comment section how do you think Artificial Intelligence is shaping our daily life and impacting the digital marketing landscape.